Cosmetic packaging: Nowadays, cosmetic packaging has attracted more and more attention. With the rise of beauty economy, cosmetic brands pay more and more attention to appearance packaging. Even many brands make every effort to make gimmicks on the appearance and packaging every time they launch new products. But what are the consequences of this phenomenon? Maybe after changing to more exquisite and dazzling packaging, because too much cost is spent on packaging, the expenditure on quality is reduced, resulting in problems in the quality of cosmetics.

　　The common problem in today's cosmetics market is that packaging is greater than quality.

　　A good cosmetic packaging does not simply pursue the beauty and uniqueness of appearance, but creates a form more suitable for brand and market characteristics from the characteristics of products and the needs of consumers. The knowledge of cosmetic packaging is not simple. Today's Xiaobian will take you to understand what knowledge is there in cosmetic packaging?

　　1、 Value combined with demand in many cosmetics brands, when designing product packaging, they often sacrifice practicality to enhance value. For example, in order to make the packaging look more atmospheric, some products adopt the bottle opening design, and the bottle mouth is oversized, which can bring inconvenience to consumers compared with mineral water bottles. Once the dumping angle is too large, it will "fall down", which is very wasteful.

　　Some liquid foundation, in order to pursue external beauty, even the pressure pump has not been designed. When consumers use it, they must pour it out and pour out the exact amount of use. It is very difficult and inconvenient.

　　Therefore, the packaging design of cosmetics also needs to be combined with convenience. The packaging design of a brand of rose bud water follows this concept. This flower bud water looks like a big capsule and is of high value. It also adopts the design that the material can be evenly spread on the bottle holder by pressing, which is not only more hygienic, but also very convenient to take.

　　2、 The development trend of cosmetic packaging is environmental protection design. Not long ago, the editor reported that some products failed due to too large packaging gap. There has always been a problem in the cosmetics industry, that is, excessive packaging. For gorgeous packaging, many brands usually use oversized packaging when designing gift boxes, which will aggravate environmental pollution.

　　I believe many women have a deep understanding that many cosmetic bottles and cans used up at ordinary times are reluctant to throw away, but the dresser can't fit. In this case, recyclable cosmetics packaging is very necessary. It can not only reduce environmental pollution, but also reduce waste and realize waste utilization.

　　There is no doubt that more and more consumers and brands focus their products on environmental protection, green and sustainable development. "Sustainable production, environmental awareness and moral constraints" will become an important trend in the development of beauty industry.