Minimalist style nowadays, cosmetic hose packaging tends to minimalist style, and fancy design is rarely used in product and packaging fonts, which is a trend. The ingenious application of black, white and gray color can give people a stable and high-grade sense of quality. In addition, cosmetic packaging should have a deeper cultural connotation. Proper integration of traditional culture into packaging design to achieve a high degree of unity of form and connotation will make packaging design more style and characteristics.　　

　　Unique personality for cosmetics with strong characteristics of the times, personality impression is a very important psychological factor. Through specific cosmetic packaging design, consumers can feel that this product is customized for me, increase consumers' stickiness to the product, and become loyal fans of the product. Customization market has broad prospects, and now "personalization" no longer exists only in luxury goods. With the advent of the digital age, digital printing equipment enables "batch personalization" to be realized, and the preset customized packaging is more simple and easy.

　　Contact and experience the quality of cosmetic hose packaging is linked to quality, which is the usual buying psychology of consumers. When designing, we should try our best to choose cosmetic packaging materials with good contact experience. When consumers pick up goods, this texture is really printed in the hearts of customers. Cosmetic packaging is a kind of packaging that we will take up and experience when using products. Its contact experience is more important to consumers than the packaging discarded immediately after disassembly.

　　Exquisite packaging with consumers' attention to the quality of life, they hope that cosmetics can always keep fresh in the process of use; At the same time, the busy life increases the frequency of business trips. Portable cosmetics are deeply loved by white-collar beauties, and the smaller and smaller volume of cosmetics packaging has become a trend. At the same time, with the increase of cosmetics categories, consumers have more and more choices, and cosmetics packaging will be more and more exquisite.

　　Green environmental protection at present, a large number of plastic packaging wastes are polluting the environment and causing a great burden to human beings, animals and plants. We should strive to reduce redundant packaging, select guaranteed green and environmentally friendly materials from raw materials, ensure that the packaging is as sustainable and recyclable as possible, pass the concept of environmental protection to consumers, reduce the burden on the earth, reduce smog and make the earth's home better. At the same time, sustainability must not be at the expense of consumer experience. Excellent sustainability schemes must improve consumer experience.