As the saying goes: people rely on clothes, horses rely on saddles; This is also true for cosmetics. To a certain extent, packaging design also enables products to be better promoted to the market. When the product goes to the market, through effective and attentive packaging design, it can also attract consumer groups. The packaging of a good product must be very outstanding. So, what are the characteristics of cosmetic packaging design now?

　　Environmental protection in today's increasingly serious environmental pollution, the theme of environmental protection has been mentioned by more and more people, and some products have been launched in the cosmetics packaging industry. For cosmetics enterprises, especially brands focusing on natural cosmetics, with the theme of environmental protection, they can also more publicize their corporate culture to consumers and establish a good image. In the current social environment, environmental protection must be one of the topics that can not be ignored.　　

　　The hose packaging of cosmetics with personality characteristics is different from other packaging. Firstly, it needs clear brand information. Because cosmetics are fast-moving consumer goods with high brand loyalty, consumers first recognize the brand when buying. Therefore, the brand introduction and publicity information must be clear, which is also to establish a good visual image for the brand and attract potential customers.

　　Secondly, product information must be complete. Cosmetics are mainly sold for their functions. Different functions are aimed at different consumer groups. The information of product efficacy, characteristics and advantages is complete, which is a kind of implicit publicity for the product.

　　These are some of the characteristics of cosmetic packaging design. Hose packaging is designed for products. Products come from enterprises. Packaging design undoubtedly reflects the cultural image of enterprises. Packaging design is the intuitive embodiment of enterprise image. A good packaging design can bring consumers Z intuitive consumption experience.